When I first took the reins of OYBÒ, I knew I was stepping into something special: I wasn’t just taking over a brand, I was inheriting a spirit. A spirit that finds beauty in the unexpected, and confidence in standing apart. Back in 2014, two passionate creatives started this journey, turning everyday details into statements of style and personality. From those first socks, we inherited not just a product, but a vision to transform OYBÒ into a fashion accessories brand where mismatch is not a quirk, but a guiding principle. Today, under my guidance, we’re honoring that original spirit while giving it new energy. Our mission is simple: celebrate creativity, embrace individuality, and make mismatched design the cornerstone of everything we create. For me, OYBÒ is more than fashion accessories. Every product is a little rebellion wrapped in quality and care, a reminder that elegance doesn’t have to be perfect, and that life is always better when you’re a little mismatched.
