As It Was celebrates OYBÒ’s original essence, bringing back to light what the brand has always been: spontaneous, free, boldly unconventional, and authentically visionary. The name is not nostalgic, it’s an act of recognition. Looking at the past “as it was” reveals its strength and its ability to speak anew. The past isn’t rewritten; it’s brought forward. The brand restarts from itself, from its archival products, reinterpreted through a contemporary lens. Each archival sock lives again not because it is transformed, but because it is revealed, contextualized, and elevated.
